Controversial opinion? More money is made or lost on MANAGEMENT than on MARKETING. The more I’ve worked with businesses, the more I’ve moved to the conclusion that many businesses make or lose more money from poor management than from marketing… And it’s waaaay more interesting for most people to talk about good marketing than it…

This winter, our kids were playing down in the basement. In the midst of the hubbub, one of them grabbed a toy shopping cart and ran full speed into a big mirror. Then backed up and did it again. (Name omitted to protect the offender lol) The parent in me knew this was a teaching…

Over the past year, I’ve had conversations with my mentors and peers about a concept I call the UNF**NNEL. It’s simple: Take conventional marketing assumptions and turn them on their head. Here’s one. Conventional Market Research: Unf**nnel Market Research: Any guesses which of these approaches will resonate the most with your ideal client? Also, any…

“I thought I was the only one who thought like that.” Tuesday evening, I got to fulfill one of my wife’s bucket list dreams: seeing the Spurs play in person. Too bad she couldn’t go along! 😬 (So far, it looks like our marriage will survive the bump, lol.) I love hanging out with my…

Some time ago, I sat down with a business owner. I asked them a handful of questions. In 10 minutes, I realized they had optimized a department that wasn’t the bottleneck. In doing so, they made the root problem 4 times worse. Even though a simple discussion cleared it up, it’s still strikingly easy to…